The Australian Government is protecting young Australians at a critical stage of their development through world first social media age restrictions, which came into effect on 10 December 2025.
Under these new rules, age restricted social media platforms are not permitted to allow under 16s to create or hold an account. This is because being logged into an account significantly increases the likelihood of exposure to pressures and risks that can be difficult for young people to manage.
These risks are driven by social media platform design features that encourage prolonged screen time and promote content that can negatively impact health and wellbeing.
The NEMBC has joined the ‘For the good of their wellbeing’ campaign and is collaborating with Think HQ/CultureVerse to distribute ready-to-air audio grabs of between 30 and 45 seconds in Arabic, Cantonese, Dari, English, Korean, Mandarin, Punjabi and Vietnamese.
All content has been approved by the federal government and is freely available for broadcast.
We invite radio stations and producers to utilise the grabs, scripts, graphics and videos to broadcast and share them online with your audiences.
More information is available via the Social Media Age Restrictions Hub.
The ready-to-air grabs, scripts, graphics and audiogram videos are available to download here.
Preview the videos on YouTube by clicking here or the image below:
Preview the ready-to-air audios below: